Of those households the government currently calls"Black," more than 44 percent favored that term. “African-American” was the next most popular option with 28 percent, while about 12 percent went with “Afro-American” and slightly more than 9 percent had no preference. The traditional “Hispanic” designation, chosen by close to 58 percent, won hands down over the currently faddish “Latino,” which came in third behind the somewhat ungainly
“Of Spanish origin.” More than 10 percent didn’t care. Slightly fewer than half of American Indians like their name just fine, but about 37 percent prefer “Native American.” And not surprisingly, most whites want to be plain old “White,” though about 16 percent would prefer “Caucasian.” Those yearning for the moniker “European American” were a very small minority.
