The color revelation was a talking point on the pair’s “Condo Dreams” episode, which showed the brothers helping to flip an apartment for future sale. This means they redesign in aim to bring a higher value to the property so, though money is spent on renovations, the profit from selling the home is higher.
In looking over the home, the Property Brothers called out a yellow wall and revealed yellow just doesn’t sell. It’s hand in hand with red. The pair suggested staying away from the bright, primary colors in today’s design world.
Modern trends in home design seem to lead toward minimal and clean lines. White, gray and classic or grey-toned hardwood floors are some of the leading choices. It’s no wonder today’s buying crowd doesn’t settle for brighter colors.
There’s more to avoiding red and yellow than just taste, though. Color Psychology can play a giant role in the way a person feels in their home or any other environment. Red and Yellow are commonly used in marketing food products, because they’re energetic, and can also influence hunger. In a home, though, hunger aside, the colors are bold and loud, which can promote energy rather than rest. It’s one reason people seem to have transitioned into neutral, non-promoting colors in home design.
Red encourages action, according to Oberlo’s analysis of color psychology. It does not encourage relaxation. Yellow can be bright and cheerful, but can also be considered a warning. Psychologically, the negative or abrupt connotations surrounding each color may play into why the colors don’t sell.
The Property Brothers claim these are poor paint colors to choose, but that doesn’t mean the colors should be avoided in design entirely. Both red and yellow make for a loud color statement and can be beneficial when used as a pop of color. This pop can be anything from a throw pillow to a couch, or other, large furniture item.
